- THE GIRO D’ITALIA ON THE MARATONA ROUTE
- 1968 Giro d'Italia
- Cycling: 7 commercial thoughts on the eve of the Giro d’Italia
THE GIRO D’ITALIA ON THE MARATONA ROUTE
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With the Giro d'Italia beginning in Naples this weekend, SportsPro examines a few of the key commercial topics surrounding the first grand tour of the road cycling season. Having sponsored the British team since its first year in , this is the first time the broadcaster has rights, albeit to nightly highlights, to a grand tour. By all accounts, there was no uplift in fee on the previous deal the pan-European broadcast signed for the UK. Despite the unprecedented level of British interest in the Giro - and there has never been a stronger British chance - it's not enough, it seems, to provoke the UK's Tour de France broadcaster ITV into rescheduling those Midsomer Murders repeats. With that in mind, RCS is ready to talk broadcast monies. We submitted a proposal in October that was not accepted by the teams.
The year-old from Maastricht, who became the first Dutchman to win the Giro in May this year, has already decided. He will compete in either the Giro or the Tour, but not both in The feeling is that the Tour is the one for Dumoulin in One close source told Cycling Weekly that he will not return to the Giro even if it was reported two days ago in the Italian sports daily La Gazzetta dello Sport that he would race. Only Fabio Aru Astana could eventually rip the lead from his hands on the final mountain day. In , he gave himself time to develop in the Grand Tours. He focused on stages, winning the Chianti time trial in the Giro, and a time trial and summit finish in the Tour.
- All this relegated the sport dimension in the background but justly awarded an with the World Cup that was going to be disputed in Italy, the Giro was anticipated of For the first time after , RAI did not broadcast the Giro.
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1968 Giro d'Italia
Cycling: 7 commercial thoughts on the eve of the Giro d’Italia
Giro100 - Giro D'Italia 2017 - Dal 5 maggio