- How OK GO Stretched a 4.2-Second Shot into a 4-Minute Music Video
- Data Protection Choices
- The One Moment
How OK GO Stretched a 4.2-Second Shot into a 4-Minute Music Video
OK Go - Skyscrapers - Official Videothe film film per
Damian Kulash, Jr. Humans are not equipped to understand our own temporariness; It will never stop being deeply beautiful, deeply confusing, and deeply sad that our lives and our world are so fleeting. We have only these few moments. For the video, we tried to represent this idea literally — we shot it in a single moment. We constructed a moment of total chaos and confusion, and then unraveled that moment, discovering the beauty, wonder, and structure within. Most of our videos have sought to deliver wonder and surprise, and this one is no exception. But usually our tone has been more buoyant, more exuberant.
Chicago-based indie rockers OK Go are so famous for their elaborate mind bending music videos that even rival the popularity of the catchy songs themselves. Though the video lasts for close to four minutes, the vast majority of the action paint exploding, balloons bursting, etc took place over the course of just 4. He explains that he spent eight to ten hours every single day for a solid month, going over mathematical problems. Organising the shoot would depend on matching beats to the framerates they would employ. In order to be timed correctly, they would have to change as the video was being shot. Some elements like the lip sync moments were captured at 90FPS, while others like the guitar explosions were shot at 6,FPS.
This video was actually shot in 4 seconds, but when played back in slow motion, it stays in sync with the music. How did they do it?! A lot of time, and a lot of math. OK Go discuss how bursting salt, crashing balls, flying paint and some serious calculations can make a really amazing music video. Lead singer Damian Kulash makes spreadsheets cool again, as he explains the math and basic physics required to create the music video.
It was released as the fourth single from their fourth studio album, Hungry Ghosts The band released a video associated with the song, its production sponsored by Morton Salt to highlight their "Walk Her Walk" campaign.
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Data Protection Choices
The One Moment